Midtown 21C, a coalition of leaders in business, labor, and real estate advocating for a rezoning of Midtown East, released the first and only comprehensive analysis of the development history of the business district and the structures targeted for landmark status by local preservation groups. The analysis makes clear that the development history of Midtown East is one of continual change and that this essential quality of the district should not be undermined by landmarking unimportant buildings. The study demonstrates that the structures presently being targeted for landmark status by preservation groups are minor buildings that have been eligible for designation for many decades and have never been acted on. They comprise
minor works by known architects, architectural knock-offs of previously landmarked buildings, placeholders whose design goals were to generate economic return, and buildings that have been reclad and refaced to such a degree that they have lost any architectural significance that would merit landmark status. The report, commissioned by Midtown 21C is entitled Icons, Placeholders & Leftovers: Midtown East Report and was conducted by renowned Philadelphia-based consulting firm CivicVisions.
In an effort to secure support for the approval of Mayor Bloomberg’s plan to rezone Midtown East, a coalition of leaders in the business, labor, and real estate communities launched a major advocacy campaign today called Midtown21C: Coalition for a Globally Competitive NYC. Members of the coalition include: the New York Building Congress, Building Trades Employers Association, Manhattan Chamber of Commerce, Hotel Trades Council, 32BJ Service Employees International Union, and the Real Estate Board of New York (REBNY).